Advertising and Marketing

Mlm-ers who are working impossible mlm programs are like smokers, though they know the inherent danger in smoking, quitting is difficult. Like pools baiters they keep looking forward to the big money, while investing time and money all the time.

Having said that, the success or otherwise of any MLM or Network Marketing program depends on those promoting it, and the amount of honest work and commitment put in by the multitude of down lines, honestly supported by their sponsors, to attain the promised success .

So take a good look at the man or woman pitching you with fabulous residual income and see how the program has robbed off on him or her. Ask them to tell you, better, show you the prove of how long they been in the program and how much they have made so far. Do not rely on what he hopes to make in six months – Forget the matrix story, it could just be a scam bait.

Since the 1930s when this overly misunderstood and misapplied system of business reared its head, millionaires have been made and countless persons have also had their fingers burnt beyond repair.

KNOWLEDGE IS POWER

The problem of mlm failure revolves around lack of knowledge of the business. Anyone going into any business, be it mlm/network marketing or whatever, should first evaluate and understand the risks and expected benefits, the proclivity of achieving success etc. before setting up shop or joining any program. There are genuine and counterfeit mlm companies known as pyramid schemes.

But what I find is that most people, hungry for money, go into any mlm just for the money without the knowledge and honest commitment necessary for success. The question is how does anyone who does not know how to drive intend to make a successful journey driving a vehicle to his destination safely?

That there are lots of misrepresentation of mlm on what level of success one can achieve in any circumstance is quite obvious when you listen to most mlm recruiters. Mlm scam, therefore, seems not to be basically carried out by the companies, but mostly by the recruiting down lines’ inordinate quest to make the promised exponential income.

The whole mlm saga is like religion and believers, who believe in obvious impossibilities just because they are told that it is true.

Without holding brief for mlm companies, let me state that most mlm programs are set up to do what the companies say they will do. The easiness or otherwise of attaining the promise could be misrepresented to mislead, which amounts to scamming of sorts.

The bane of mlm-ers is down line recruiting and the lies with which they try to make it easier to do. The result, however, is most recruits can’t recruit other recruits, not to talk of large numbers required to make exponential income possible. If you are able to honestly recruit down lines who recruit others, causing duplication and multiplication of your effort, then you are an mlm success. Because you will continuously reap residual income from the network you have thus created.

The general scenario however is that even though those who begin early in most mlm programs make the millions from down the lines before the bubble might burst and thousands of naive people carry the can, it is not that easy to readily absolve mlm from being a scam, nor can you categorically call mlm a scam.

What mlm is, therefore, depends on the knowledge and experience of he or she who is defining it.

For me, if you read enough about mlm, you will be able to stand your ground against fraudulent mlm recruiters. You will also be able to identify with genuine product and services backed mlm companies distributing consumables which prices are affordable for every day use.

Those mlm companies whose products are expensive and not of every day use can work for pioneers in the short term, and ruin the down liners in the long run. Beware. The worst scenario is to join a company promoting just down line matrix without useful affordable consumeable everyday proudcts.

Neshah writes for your success – read more mlm articles at tinyurl.com/y2stxk to prepare you for mlm success.

Network Marketing, ‘MLM’, and Multi Level Marketing are all terms
that refer to the same type of business model. This industry has
had more than it’s share of scumbag crooks and con artists that
have used and abused the concept. However, if you do your
homework and get involved with a legitimate network marketing
organization, this business model has exceptional income
potential.

Network Marketing can produce outstanding results if you know a
few simple concepts, the understanding of which is critical to
your success.

Network Marketing, MLM, and Multilevel Marketing are unlike
franchises or conventional businesses in that they take advantage
of all three of the important, yet misunderstood principles of:

1) Leverage (of Time and Money)

2) Residual Income

3) Geometric Growth Through Duplication

Unfortunately these principles are not well understood by many of
the people that undertake network marketing. And that’s just one
of many reasons why so many fail at network marketing. There are
lots of other reasons, and it would take volumes to cover them
all. But this is one of the more common ones. Because if you
don’t comprehend and believe in these principles, it’s impossible
to help others fully understand and appreciate them.

First, lets look at LEVERAGE:

Every successful person or business takes advantage of leverage.
There are only 24 hours in a day and no matter how talented you
are or how much you get paid per hour, if you don’t take
advantage of leverage you’re limited by the number of hours in a
day. As a side note, I have heard of cases where an occasional
lawyer was billing more than 24 hours per day…but, I guess
that’s another story. By learning to leverage your time, you can
also benefit from a percentage of other people’s efforts, and
dramatically increase your income while creating more free time
for yourself.

The unique and wonderful thing about the Network Marketing
business model is that everyone has the same opportunity to
become the ‘owner’ of his or her own business – with a fraction
of the investment of time and money of a franchise or traditional
business.

In network marketing the people at the top definitely have a
vested interest in helping others on their team succeed.

Would you rather receive 100% of one person’s efforts, or 5% of
the efforts of 100 people?

Obviously 100% of one is always only ONE. But 5% of 100 is FIVE.

Not only will the total result with leverage almost always be
amplified, but your income is not dependent on only one person.
If your income is produced by the activities of many, it is much
more dependable. Even if something unexpected or negative happens
to one or more of those people, it only has a minor effect on the
TOTAL production.

It’s great to get paid while you’re sleeping or away on vacation.
That’s one of the many advantages of leveraging your time.

Now, lets consider RESIDUAL INCOME:

When someone mentions residual income many people automatically
think of actors or musicians.

Residual income is recurring income that you continue to receive
long after the work you’ve done to produce it has ended. There
are lots of ways to produce residual income. However, many
people don’t understand it, and still others have never thought
about or been exposed to it.

A very simple example of residual income is interest earned on
money in the bank or investments. You continue to receive this
income without having to invest any more time to produce it.

Suppose you had the choice of doing a job and earning $1,000
once, or getting paid $50/month for the rest of your life…which
would you choose? If you chose the $50/month you obviously “get”
the concept of residual income.

Clearly, $50/month will surpass a single payment of $1,000
relatively quickly. And if it lasts for a few years, or better
yet – the rest of your life – it will really be a blessing.

Residual income is certainly not about “getting rich quickly”,
even though with the right opportunity it’s possible to produce a
substantial residual income stream in a relatively short time.

Most people who fail at network marketing either choose the wrong
network organization or just give up too soon and quit because
they expect overnight results. It is important to recognize that
the real beauty of residual income is on the back end, not the
front, and that once you build it you have the financial security
and time flexibility to do just about anything you desire for the
rest of your life!

Last, but not least, lets address GEOMETRIC GROWTH (DUPLICATION):

The classic illustration of geometric growth is the frequently
used penny-a-day example.If you save one penny on the first day,
and double it every successive day, (day two you have 2 pennies
and day three you have 4 pennies, and so on) how much will you
have at the end of 30 days?

The answer, to the astonishment of many, is $5,368,708! Amazing,
but true.

That’s a simple and dramatic illustration of how networking can
work. If I can teach you, I’ve doubled myself. If we each teach
someone else, we’ve doubled again. As this duplication or
geometric growth process goes on and on, it can produce some
amazing results in a relatively short period of time, just like
the penny example above.

So there you have it, understand and apply these three principles

1) Leverage (of Time and Money)

2) Residual Income

3) Geometric Growth Through Duplication

and, given sufficient time and effort, you should enjoy a
successful and financially rewarding network marketing
experience.

—————————————————————-
This article is freely available for reprint provided that the
resource box at the end of the article is left intact and the
article is published complete and unaltered. If you are using
this article on a website or e-book, please make sure that the
link in the resource box is live or clickable.
—————————————————————-

Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.

Visit his website at
Legitimate Home Based Business for more details.

This is the third article of a three-part series. I’m illustrating
the marketing challenges of PrescottWeddings.com, a
small business.

If you don’t remember anything else about marketing,
remember this: Frequency is king.

The more often you can get your name in front of your
potential and current customers, the more likely you will
make a sale.

Depending on what study you look at, people need to see
your message anywhere from three to 27 times before they
act upon it.

And, if you want to brand your business, then you need to
get it in front of your customers as often as possible.

How do you think Ivory Soap, Campbell Soup and Tide all
built their brands so deeply into our minds? Through years
and years of repeatedly advertising. That’s why those
brands pop into our head when we think about soap, soup
or laundry detergent.

So if you want to build your brand, then you need to advertise
frequently.

There’s another benefit to advertising frequently. It also
helps your current customers.

People like to know they made the right decision after they
purchased something. How much reassurance they need
depends on how much they spend, but everyone needs
some confirmation they made the right decision. Your
advertising can help.

Studies have shown that people are more aware of car ads
after they purchased a car — specifically car ads of the
model they bought. And they’re more likely to both believe
and approve of the message. Again, because they want to
know they made the right decision.

So there are many good reasons to advertise frequently.
Does that mean you have to spend a fortune? Not
necessarily. There are a few tricks you can use to get the
frequency you need at a low cost. (These are print tricks —
other advertising outlets, such as radio and online, we’ll talk
about in future issues.)

1. Make your ad as small as possible. Small ads cost less.
See “Advertising on a Budget – Part 2: Thinking Small” for
more information on shrinking your ad.

2. It’s better to schedule your ads to run all at once than
spread them out. People will never remember when they
don’t see your ad, only when they do. If they see your ad a lot
in one week, they’re going to be under the impression you
advertise all the time because they won’t remember NOT
seeing your ad other weeks.

3. Take advantage of any frequency programs your
newspaper offers. And definitely sign a contract — don’t run
ads under the open rate.

Here’s how it worked for PWC.

The newspaper had a program called “3 For Free.” If you ran
an ad three days in a row, you got the next three days for free
(the paper was published six days a week).

We designed a tiny ad — a one by two inch ad — and we ran
it six days in a row. Then we skipped the next three weeks
and did the same thing again the next month.

After a year of doing this, PWC had people coming up to her
telling her they saw her ad “all the time.” Business owners
wanted to advertise on PWC because they could see the
commitment PWC had to advertising. Brides and grooms
were visiting PWC on a regular basis because they were
being “reminded” monthly.

What did all this cost? About $100 a month.

But, a word of caution. It takes time to build a business and
a brand. It won’t happen overnight. But it will happen,
especially if you remember to keep getting your name in
front of your customers and potential customers as often as
you possibly can.

Michele Pariza Wacek owns Creative Concepts and
Copywriting, a writing, marketing and creativity agency. She
offers two free e-newsletters that help subscribers combine
their creativity with hard-hitting marketing and copywriting
principles to become more successful at attracting new
clients, selling products and services and boosting
business. She can be reached at http://www.writingusa.com