Advertising and Marketing http://www.gordyandfellows.com Wed, 07 Jan 2009 08:25:38 +0000 http://wordpress.org/?v=2.6.2 en Selecting a Network Marketing Company http://www.gordyandfellows.com/marketing/selecting-a-network-marketing-company/ http://www.gordyandfellows.com/marketing/selecting-a-network-marketing-company/#comments Wed, 07 Jan 2009 08:25:38 +0000 admin http://www.gordyandfellows.com/marketing/selecting-a-network-marketing-company/ Just like in any business, failure to attract new customers will inevitably lead to failure. Therefore, it is imperative to the success of any network marketing business to have an effective marketing plan.

There are two marketing models in network marketing. They are:

Sales M...]]> http://www.gordyandfellows.com/marketing/selecting-a-network-marketing-company/feed/ Free Website Advertising 10 Important Things To Tell Your Prospects To Make Them Buy From You http://www.gordyandfellows.com/advertising/free-website-advertising-10-important-things-to-tell-your-prospects-to-make-them-buy-from-you/ http://www.gordyandfellows.com/advertising/free-website-advertising-10-important-things-to-tell-your-prospects-to-make-them-buy-from-you/#comments Sun, 04 Jan 2009 07:13:01 +0000 admin http://www.gordyandfellows.com/advertising/free-website-advertising-10-important-things-to-tell-your-prospects-to-make-them-buy-from-you/ Do you know 10 things you can tell your website visitors to make them buy from you?

Below are these free website advertising secrets to help you:

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up fo...]]> http://www.gordyandfellows.com/advertising/free-website-advertising-10-important-things-to-tell-your-prospects-to-make-them-buy-from-you/feed/ Sell the Benefits in Your Advertising http://www.gordyandfellows.com/advertising/sell-the-benefits-in-your-advertising/ http://www.gordyandfellows.com/advertising/sell-the-benefits-in-your-advertising/#comments Thu, 01 Jan 2009 15:03:01 +0000 admin http://www.gordyandfellows.com/advertising/sell-the-benefits-in-your-advertising/ Ignoring a product or service's benefits, choosing instead to focus on features, is considered by many marketing experts to be one of the most widely committed sins in advertising.

Features are important, no doubt. Features are the things that create the benefit. For example:

Feature...]]> http://www.gordyandfellows.com/advertising/sell-the-benefits-in-your-advertising/feed/ What Will An Advertising Agency Do For You, Really http://www.gordyandfellows.com/advertising/what-will-an-advertising-agency-do-for-you-really/ http://www.gordyandfellows.com/advertising/what-will-an-advertising-agency-do-for-you-really/#comments Mon, 29 Dec 2008 18:11:36 +0000 admin http://www.gordyandfellows.com/advertising/what-will-an-advertising-agency-do-for-you-really/ An advertising agency will get your business noticed by those you want to be noticed by. We build interest. We create excitement. If we do our job right, we tell your story like it's never been told before. If you do your job when new prospects come to you, your bottom line increases, exponentia...]]> http://www.gordyandfellows.com/advertising/what-will-an-advertising-agency-do-for-you-really/feed/ How to Get $1000 worth of Advertising for $60 http://www.gordyandfellows.com/advertising/how-to-get-1000-worth-of-advertising-for-60/ http://www.gordyandfellows.com/advertising/how-to-get-1000-worth-of-advertising-for-60/#comments Fri, 26 Dec 2008 13:18:06 +0000 admin http://www.gordyandfellows.com/advertising/how-to-get-1000-worth-of-advertising-for-60/ ©2004 Jeffrey Dobkin

Sixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it's easy if you know how. Here's how.

You're familiar with press releases, ...]]> http://www.gordyandfellows.com/advertising/how-to-get-1000-worth-of-advertising-for-60/feed/ Financial Planners Publicity and Marketing - Live By The Calendar http://www.gordyandfellows.com/marketing/financial-planners-publicity-and-marketing-live-by-the-calendar/ http://www.gordyandfellows.com/marketing/financial-planners-publicity-and-marketing-live-by-the-calendar/#comments Tue, 23 Dec 2008 11:22:29 +0000 admin http://www.gordyandfellows.com/marketing/financial-planners-publicity-and-marketing-live-by-the-calendar/ The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue safety the morni...]]> http://www.gordyandfellows.com/marketing/financial-planners-publicity-and-marketing-live-by-the-calendar/feed/ Three Steps to Your Ultimate Marketing Message http://www.gordyandfellows.com/marketing/three-steps-to-your-ultimate-marketing-message/ http://www.gordyandfellows.com/marketing/three-steps-to-your-ultimate-marketing-message/#comments Sat, 20 Dec 2008 15:22:26 +0000 admin http://www.gordyandfellows.com/marketing/three-steps-to-your-ultimate-marketing-message/ Have you created a core marketing message to use throughout all of your marketing efforts?

I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality ser...]]> http://www.gordyandfellows.com/marketing/three-steps-to-your-ultimate-marketing-message/feed/ 9 Tips for Prospecting in Network Marketing http://www.gordyandfellows.com/marketing/9-tips-for-prospecting-in-network-marketing/ http://www.gordyandfellows.com/marketing/9-tips-for-prospecting-in-network-marketing/#comments Wed, 17 Dec 2008 09:04:21 +0000 admin http://www.gordyandfellows.com/marketing/9-tips-for-prospecting-in-network-marketing/ Network marketing is a system in which marketing messages are transmitted through a network of distributors. Each person in the network is a marketer who attempts to find customers as well as other network marketers to expand the marketing net.

The compensation system in the network marketi...]]> http://www.gordyandfellows.com/marketing/9-tips-for-prospecting-in-network-marketing/feed/ How to Use Testimonials as an Additional Marketing Tool http://www.gordyandfellows.com/marketing/how-to-use-testimonials-as-an-additional-marketing-tool/ http://www.gordyandfellows.com/marketing/how-to-use-testimonials-as-an-additional-marketing-tool/#comments Sun, 14 Dec 2008 07:12:38 +0000 admin http://www.gordyandfellows.com/marketing/how-to-use-testimonials-as-an-additional-marketing-tool/ It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn't seem to occur. Your customers, vendors, suppliers and associates might think you walk on water, but they won't se...]]> http://www.gordyandfellows.com/marketing/how-to-use-testimonials-as-an-additional-marketing-tool/feed/ Understanding Search Marketing in 2006 2007 http://www.gordyandfellows.com/marketing/understanding-search-marketing-in-2006-2007/ http://www.gordyandfellows.com/marketing/understanding-search-marketing-in-2006-2007/#comments Thu, 11 Dec 2008 16:20:06 +0000 admin http://www.gordyandfellows.com/marketing/understanding-search-marketing-in-2006-2007/ Visitors find related information by using a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking.

The goal for your website is to appear on the first or second page of the search engin...]]> http://www.gordyandfellows.com/marketing/understanding-search-marketing-in-2006-2007/feed/ How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising http://www.gordyandfellows.com/advertising/how-to-use-magnetic-marketing-to-massively-multiply-the-results-of-your-advertising/ http://www.gordyandfellows.com/advertising/how-to-use-magnetic-marketing-to-massively-multiply-the-results-of-your-advertising/#comments Mon, 08 Dec 2008 16:11:02 +0000 admin http://www.gordyandfellows.com/advertising/how-to-use-magnetic-marketing-to-massively-multiply-the-results-of-your-advertising/ It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with y...]]> http://www.gordyandfellows.com/advertising/how-to-use-magnetic-marketing-to-massively-multiply-the-results-of-your-advertising/feed/ The Biggest Secret To Network Marketing - And It’s Not Advertising! http://www.gordyandfellows.com/advertising/the-biggest-secret-to-network-marketing-and-its-not-advertising/ http://www.gordyandfellows.com/advertising/the-biggest-secret-to-network-marketing-and-its-not-advertising/#comments Fri, 05 Dec 2008 17:22:13 +0000 admin http://www.gordyandfellows.com/advertising/the-biggest-secret-to-network-marketing-and-its-not-advertising/ "The Biggest Secret To Network Marketing... And It's Not Advertising!"

When you hear the name Mike Filsaime, Corey Rudl, Shawn Casey, and all the other big names of Internet Marketing what do you think of?... How they've helped 1000s of people and created personal wealth with their cour...]]> http://www.gordyandfellows.com/advertising/the-biggest-secret-to-network-marketing-and-its-not-advertising/feed/ 10 Start Up Marketing Tips http://www.gordyandfellows.com/marketing/10-start-up-marketing-tips/ http://www.gordyandfellows.com/marketing/10-start-up-marketing-tips/#comments Tue, 02 Dec 2008 08:11:32 +0000 admin http://www.gordyandfellows.com/marketing/10-start-up-marketing-tips/ This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips ...]]> http://www.gordyandfellows.com/marketing/10-start-up-marketing-tips/feed/ How To Create A Memorable And Interesting Marketing Statement http://www.gordyandfellows.com/marketing/how-to-create-a-memorable-and-interesting-marketing-statement/ http://www.gordyandfellows.com/marketing/how-to-create-a-memorable-and-interesting-marketing-statement/#comments Sat, 29 Nov 2008 13:28:19 +0000 admin http://www.gordyandfellows.com/marketing/how-to-create-a-memorable-and-interesting-marketing-statement/ You're at a networking function and somebody that you've just met asks "So what do you do?"

Do you hesitate and think a while? And then say something boring like "Oh I sell xyz" or "I fix xyz?" First impressions, we all know, are important. When you are asked a question about what y...]]> http://www.gordyandfellows.com/marketing/how-to-create-a-memorable-and-interesting-marketing-statement/feed/ Effective Small Business Marketing for Beginners http://www.gordyandfellows.com/marketing/effective-small-business-marketing-for-beginners/ http://www.gordyandfellows.com/marketing/effective-small-business-marketing-for-beginners/#comments Wed, 26 Nov 2008 15:12:29 +0000 admin http://www.gordyandfellows.com/marketing/effective-small-business-marketing-for-beginners/ Effective small business marketing is the lifeblood of any small business. An unsettling high percentage of small businesses fold within the first year of operation with most of the first year survivors closing shop by the end of the third year.

One of the major reasons that small businesse...]]> http://www.gordyandfellows.com/marketing/effective-small-business-marketing-for-beginners/feed/